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SPORTS REIMAGINED



Personal design project. The announcment of Madden 22 was met with some controversy, as the design style was questioned by many of the potential buyers. Seeing an oportunity to develop a dying media, video game box art, I created a more modern and illustrative style.


Each box cover features a prominent athelete, rendered in a large color-block illustration format. In addition, the background is decorated with the growing outline of the athelete. This adds to the negative space that is both visually pleasing and nonintrusive. The logos and titles are rendered in the modern layout that EA Sports has selected, to further include the current style.